Privacy Policy

1. Who We Are

ShoeSizeConverter.org is a free shoe size conversion tool. We do not have a registered company address published on this Site. For privacy enquiries, please use our Contact page.

2. Information We Collect

We do not require an account. All size conversions run in your browser — nothing you enter into the converter is sent to a server.

We collect the following information automatically:

• Via Google Analytics: anonymised IP address, browser type and version, device type, operating system, referring URL, pages visited, and time on site.
• Via Google AdSense: device identifiers and browsing behaviour used to serve and measure advertisements.

We collect the following when you choose to contact us:

• Name, email address, and message content submitted via our contact form.

3. How We Use Your Information

• Analytics: to understand aggregate traffic patterns and improve the Site.
• Advertising: to display relevant ads via Google AdSense, which helps cover the cost of running the Site.
• Contact form: to respond to your enquiry. We do not add you to any mailing list.

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland:

• Analytics and advertising: processed on the basis of your consent, which you provide or withhold via our cookie banner.
• Contact form responses: processed on the basis of legitimate interests — specifically, our interest in responding to your enquiry.

5. Third-Party Services

We share data with the following third-party processors as part of running this Site:

• Google LLC — Google Analytics (traffic measurement) and Google AdSense (advertising). Google may transfer data outside the EEA under Standard Contractual Clauses. See Google’s Privacy Policy.
• Amazon Services LLC — affiliate link tracking. Amazon cookies are set when you click an affiliate link and land on Amazon. See Amazon’s Privacy Notice.
• Openform — processes contact form submissions. Data submitted via the contact form is transmitted to Openform’s servers and forwarded to us by email.

6. Amazon Associates Programme

This site participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. As an Amazon Associate, we earn from qualifying purchases.

7. Cookies

We use cookies and browser localStorage for site functionality, analytics, and advertising. For a full breakdown of every cookie set by this Site, see our Cookie Policy.

You can opt out of personalised advertising at any time via Google’s Ad Settings.

8. Your Rights (GDPR)

If you are in the EEA, UK, or Switzerland, you have the right to:

• Access the personal data we hold about you
• Request correction or erasure of your data
• Request restriction of processing
• Data portability
• Object to processing based on legitimate interests
• Withdraw consent at any time (for consent-based processing)
• Lodge a complaint with the Information Commissioner’s Office (UK) or your local supervisory authority

To exercise any of these rights, please contact us.

9. California Privacy Rights (CCPA)

California residents have the right to request information about the personal data we share with third parties for their direct marketing purposes, and to opt out of any “sale” of personal information. To the extent that AdSense ad-serving constitutes a “sharing” of personal data under California law, you may opt out via Google’s Ad Settings or by contacting us directly.

10. Data Retention

• Google Analytics data: 26 months (Google’s default retention window)
• Contact form enquiries: deleted after 12 months

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted to this page. The date at the top shows when it was last updated.

12. Contact

For privacy enquiries, please use our Contact page.